Enrollment Management Team

Dr. Krusemark has more than 20 years of experience in higher education and brings with her a passion and dedication to diversity, equity, inclusion and student success. As the Vice President for Enrollment Management and Student Affairs, Dr. Krusemark oversees Admissions, Student Affairs, Student Success, and Health & Wellness, providing wraparound support to students throughout their time at SFBU. "I look forward to working with the faculty, staff and students to grow the university and enrich the student experience, ensuring that all feel valued and empowered and can make the most of the transformative, 21st-century education SFBU offers."

Laurie Barrow joined San Francisco Bay University in December 2023 as the Executive Director of Enrollment, bringing over 15 years of experience in higher education, spanning admissions and student services across both for-profit and non-profit sectors. With a strong background in recruitment, marketing, and operations, Laurie is well-equipped to lead SFBU's Enrollment Team through a transformative phase aimed at redefining college access for all students. Holding an MBA and a Master’s in Human Resource Management, Laurie prioritizes education and continuous professional development. Outside of her work with the SFBU enrollment team, Laurie enjoys singing, running, and spending quality time with her wife, six children, and four dogs.

As the Senior Director for Outreach and Cohort Student Services at SFBU, I am enthusiastically leading the recruitment for our inaugural "Startup Scholars" program cohort. Having dedicated over twenty years in the K-12 public education sector, my transition to SFBU is marked by a profound sense of privilege in guiding the academic journey of our vibrant community of young adults.

Monica, the Senior Director of Admissions and Special Projects at SFBU, brings over 15 years of rich experience in higher education. With a fervent dedication to guiding students towards their academic goals, Monica finds immense joy in seeing them successfully navigate their journey from admission to graduation. She has led admissions and retention teams to surpass SFBU's objectives and has played a pivotal role in drafting and maintaining institutional policies across various departments. Monica holds an MBA and a post graduate diploma in Public Relations and Advertising.

With over seven years of dedicated graduate admissions experience, Angelina Smith understands the world of adult and non-traditional learners. She focuses on diversity, equity, inclusion, and belonging in academia, as well as in her academic pursuits as an MA student in Social Justice and Community Organizing. Angelina's devotion to her students is evident in her commitment to assisting them at any stage of their careers or educational journey, ensuring they embark on their graduate path with confidence and clarity. Central to Angelina's ethos is cultivating a supportive and inclusive environment where students are empowered to pursue their aspirations fearlessly.

With six years of dedicated experience guiding first-time college students, Rebecca embarked on her journey as an Enrollment Counselor at SFBU in September 2023. Born and raised in the culturally rich East Bay Area, she brings a deep understanding of the local community and a passion for empowering students to pursue their academic journeys with confidence. Through personalized guidance and unwavering support, she is committed to helping students navigate the exciting transition into higher education.

Jessie is an International Student Advisor/Designated School Official at SFBU, she brings over 16 years of rich experience to the diverse International Student body pursuing higher education. With a passion and dedication to guiding international students regarding immigration matters and their nexus with academic, administrative, and various personal immigration issues, and also advises international alumni on OPT/STEM OPT. As a DSO, she ensures compliance with all aspects of the Student and Exchange Visitor Information System (SEVIS as required by Federal Law, in meeting all SEVIS reporting requirements for all international students.

Keith Sheppard joined SFBU as an Enrollment Counselor in April 2024. Originally born in Southern California, Keith has been a San Francisco Bay Area resident for over 25 years and enjoys the Bay Area's diversity and culture. He is a San Jose State University graduate with a Bachelor's in Communication Studies. With three years of experience in college admissions and being a first-generation college graduate, Keith brings a passionate and professional approach to helping students find the right path to educational success and learning about our students and their goals. Keith is firmly committed to changing lives and setting students up for a successful future.

Emilia serves as a Student Affairs Officer for SFBU and has 9+ years of experience in Post-secondary Higher Education. Through her experience she has led with a "students first" mentality and enjoys helping students through their educational journey. Emilia has aided students in reaching their career goals through Career Services and she has served as a student advocate in Student Services. Currently, she plays a great role on the Admissions team, aiding in student applications as well as acting as the University Articulation Officer. She works closely with the academic team to make transfer easier for our California Community College applicants, ensuring each unit is evaluated and considered for maximum transfer. She is proud of the efforts of SFBU and the dedication to providing students with transparency of transferable units which aides in the goal of providing affordable programs to our community.

Maryam Jadali is a dedicated Student Affairs Officer at San Francisco Bay University. Maryam's top priority is ensuring SFBU's students receive the best possible service, and support to achieve their academic goals. Maryam’s extensive experience in administration has taught her the importance of fostering an inclusive and diverse work environment. Maryam holds a degree in Computer Science with a minor in Mathematics from San Jose State University.

Possessing an MBA LLM degree, and amassing over 7 years of professional experience in the business realm, the individual is currently pursuing a Ph.D. in Business while serving as a dedicated student affairs officer at San Francisco Bay University, the place where she earned her MBA degree and worked in admissions team during her education. Beyond the official role, this individual actively contributes as a mentor and guest speaker, lending valuable assistance to current students in the university. Originally from Iran, the journey to the US commenced three years ago, ushering in a new chapter. To balance her life, she is passionate about fostering connections through friends and family gatherings, hiking and dancing. Maintaining a positive and optimistic outlook, this individual takes joy in guiding applicants and students toward optimal educational pathways.

Caroline Yao is a Student Affairs Officer at SFBU with three years of experience working alongside the international student population. She specializes in providing the best service and support for students from abroad to pursue their academic goals. With her Bachelor's degree in Global Studies from UCSB and MBA degree at SFBU, she is equipped with critical thinking, problem-solving, and excellent communication skills to provide students with the services that they need.